Net international migration to the U.S. peaked at 2.7 million new entries in 2024, but has since sharply declined. It fell to 1.3 million last summer, according to January Census data, and then turned net negative, according to research from Brookings, meaning more people are leaving the U.S. than coming in. The private sector has weighed in, too, with Goldman Sachs economists reporting last week that immigration policies put in place over the past year have resulted in an 80% decline in net migration relative to the historical average.
The future of organic visibility includes AI citations alongside traditional search rankings. The question isn't whether to optimize for both—it's whether you'll start while competition is light or wait until fighting for AI visibility becomes as challenging as ranking in traditional search is today.
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